©
2022
Brand strategy
The Challenge
Clandestine operates at the intersection of streetwear and high fashion, releasing limited drops to a devoted following. They needed a digital presence that captured their elusive nature while functioning flawlessly during high-traffic releases.
The brand thrived on exclusivity and mystery, but their online experience was failing to match the energy of their physical drops. They needed a platform that balanced mystique with usability—creating anticipation through design while ensuring smooth transactions when drops go live. The challenge was making scarcity feel intentional rather than accidental.
The Solution
We designed a platform that balances mystique with usability, creating anticipation through design while ensuring smooth transactions when drops go live.
We created an enigmatic brand experience that turns browsing into discovery and customers into collectors. The visual system plays with hidden elements and progressive revelation, making each interaction feel like uncovering a secret. Strategic use of negative space and minimal typography reinforces the exclusive positioning while smart information architecture ensures seamless shopping when it matters most.
Ecommerce platform
Lookbook design
The Process
Brand strategy, visual identity, e-commerce platform, lookbook design, and social media templates delivered over 14 weeks.
Through drop analysis and customer journey mapping, we designed an experience that builds tension before releases and delivers satisfaction during purchase. The platform includes features like countdown timers, exclusive previews for members, and queue systems that maintain site performance during high-demand launches. Every touchpoint reinforces the brand's mysterious luxury aesthetic.RetryClaude can make mistakes. Please double-check responses.
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